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La Petite Peach_10 things I am loving this May

I wish I could say it was sunny and warm here in New England, but so far this May is still pretty chilly. I’ve officially started to get out more with the girls while Luke is at school even if it’s windy and bitter. As long as the sun is shining through the clouds every now and then, we can get through a short walk to the beach and back without freezing our buns off. The spring is such a short season here but the flowers are starting to bloom (just a little) and I am getting excited for another summer on Cape Cod. Above is a running list of things I am just loving right now. I think you will like them too! I hope you have a fabulous week and just in case you missed April’s top 10, check it out here.

Soor Ploom Lark Dress, Gift from the Sea, Raw Coconut Cream, Josefina Bag, Custom Silhouette, Blossom bib, Sophie la Girafe, White Shorts, Corey Suede Epadrilles, Baby Carrier

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Here are my best tips for keeping your Instagram game strong and cultivating a community.

1. Consistency: I post on Instagram 1-2 times a day. But more importantly I share at night or first thing in the morning.  The reason I do this is because I am more consistently than not, speaking to mothers, and when do mothers have time to be online? First thing in the morning and then after the kiddos go to sleep at night. I actually discovered this information through a site called Iconosquare. When you sign up it calculates your Instagram analytics (you can do a free trial) so that you know when your audience is the most engaged and what content they are engaged in. This really helps with consistency so that your followers are seeing your posts when they are online.

*Consistency also means keeping the look across the board the same as well. Maybe you love only black and whites or maybe you do more blue tones and then every 3rd picture has pink tones. It doesn’t matter what it is, as long as it is consistent so your followers know what to expect.

I really like what these Instagrammers are doing…

The Dean Hotel

Design Love Fest

Being Boss Club

ZHours

Sophie Vine

Minikin

Stella Maria Baer

Amy Stone

Jo Rogers

2. Quality: Taking pictures with your camera isn’t completely necessary, I do think some Iphone pictures come out just as nice. More than 50%  of my Instagram photos are from my phone. If you are going to take them with your phone make sure you are editing them before you post. I use VSCO, Prime, Color Story and Photoshop to edit my photos before posting them. If anything at all, use the “clarity” function on any of these apps to avoid fuzzy/blurry photos. Which leads me to…

3. Color and Clarity: Your photos should always be really clear. It can be really hard for people to connect to an image they can’t see very well. There is such a thing as “over editing” them where they don’t even look real anymore. If you are going to use a filter make sure you are not compromising the image. You can “up” the clarity on any of the apps above but I also suggest you use the “brightening” function. Studies have shown that people “like” a photo with cooler or blue tones.

4. Remember your Top 9: You should always be sharing your best photos! However, look at your top 9 images, that is what people will see when they come to your Instagram. Do those 9 photos reflect you, your style and what you want to say/put out into the world? If they do then amazing! If not, brain storm what your core message is and how you can use images to convey that message.

5. Community: Cultivate your community and keep them engaged. Ask your followers questions or advice and offer them advice as well.  Most importantly ALWAYS respond to their questions, comments or concerns. Not following up is like never responding to a text message, it would be super rude and leaves the person feeling pretty bad.

Bonus: Yes, I think you should plan out your Instagrams. I don’t think you need to plan weeks or even days in advance but I think you should have an idea of what you want to share at least 24 hours ahead. A great tool that I use is Planoly. It allows me to schedule my Instagrams but also see how my feed looks with the scheduled post.

*bonus #2 A few times a year I hire or do a trade with a photographer friend to help me capture images that I know are beyond my learning level. Like above! This photo is by First Mate Photo! Make sure to always credit the photographer though if you are posting to social media, photographers like that:)

*bonus #3 There is a ton of fuss over whether or not to use hashtags. I DO use applicable hashtags and I do think they help!

Currently in FASHION

La Petite Peach_10 things I am loving this May

10 Things I’m loving this May

La Petite Peach_10 things I am loving_ april

10 Things I am Loving this April

La Petite Peach_Post Baby Capsule

Post Baby Capsule Wardrobe

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Instead of blogging over here the past few weeks I have been working on some writing projects that have been super meaningful to me. I have soul searched about the direction of this blog, and although I don’t know exactly where it will go yet, I feel pretty o.k. with the direction for now. In the mean time I wanted to change it up a little. Here is what I wrote last week to my two little ladies on a regular day at home…

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April 18, 2016

It’s been so cold and windy out lately that we haven’t been outside as much as I would have liked to. Today I got up early, didn’t shower or eat breakfast, but was feeling determined to get you all outside and enjoying the sunshine. Pulling the stroller out of the car and putting you both in, we walked down Parker Road and into town.  It was so sunny and beautiful. I felt happy to finally see the sun on your little white faces after such a long winter.

We quickly ran into our favorite lunch spot and I grabbed a coffee, water, and something to eat for lunch at home. Wesleigh wanted a smoothie and so we got one of those too. We walked the long way home and by the school. They are putting in the new playground so everything was dug up and chaotic. I am so excited that you will have a new space to play and be free.

The ocean sparkled like stars and we could see it from almost a mile down the road. When we got closer it was too tempting to just walk by, and so we stopped to take a closer look from the edge of the road. The sky was the bluest blue, and the water even more so. You whined a little when it was time to leave so I took your picture by the stairs. You both sat quietly the rest of the way home, and I know it was the waves crashing on the shore that lulled you to sleep.

Photos by Brookelyn Photography